How health and wellbeing brands can grow during COVID-19

Richard McAleavy

With consumers more concerned about cleanliness during COVID-19, health and wellbeing brands are well positioned to benefit.

Why it matters

Health and wellbeing brands are uniquely positioned to capitalise on emerging consumer behaviour changes as a result of COVID-19.

Takeaways

  • Create new norms – brands can use ‘nudge theory’ to positively influence their consumers, by creat

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