How hiding a restaurant proved that Yellow Pages worked better than ever - the Hidden Plaza Restaurant

Yellow Pages faced the challenge of changing the perceptions of Australian business people, who saw the brand as an outdated print director.

How hiding a restaurant proved that Yellow Pages worked better than ever - the Hidden Plaza Restaurant

Agency: Clemenger BBDO & Proximity, Melbourne

Advertiser: Yellow Pages

Author: Chris Howatson

Total Campaign Expenditure: $5-10 million

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