How Shell supercharged its insights-to-marketing process

Shell, an oil and gas company, launched the Shell Retail Insights Hub, which uses multiple data sources to align consumer insights with business outcomes, to develop more consumer-centric planning.

Summary

When Shell set out to develop more consumer-centric marketing planning, there was a clear need to streamline processes. It replaced siloed, static market research with fully-integrated and engaging full-sight via The Shell Retail Insights Hub.

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