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Definitions
There are various types of strategy and there are many different kinds of prefix to the word 'strategy': business, marketing, brand, advertising, communications, PR, digital, content and so on (not forgetting military, from where the term came). Each type is presumably preceded by its own objective(s), for the strategy to deliver against. Back in the last century, the strategies that planners were most likely to be responsible for were stalwarts such as 'brand strategies', 'communication...