How TSB Bank used the face of adversity to transform into a challenger brand

TSB Bank, a bank, used a new measurement tool tailored to retail banking to help senior TSB executives navigate through an IT crisis to a brighter future in the UK.

Campaign details

Brand: TSB Bank Agency: MESH Experience Country: UK


The IT Crisis

When an IT migration exercise went horribly wrong for TSB, the insight team responded. This case study demonstrates the powerful contribution timely insight can make when navigating such problems played out in the public domain. The result: turning b

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