How we crossed the 'T's, dotted the 'I's and put TUI at the top

TUI, a British leisure travel group, launched a campaign in the UK to rebrand from Thomson to TUI with OOH, digital takeovers and TVCs that demonstrated the customer centricity of a TUI holiday.

Campaign details

Brand: TUI Advertiser: TUI UK Entrants: VMLY&R and MediaCom Principal authors: Emily James, VMLY&R; Josh Taylor-Dadds, VMLY&R Contributing authors: Miriam Goode, VMLY&R; Emma Whitehouse, Huong Nguyen, and Justyna Hudon, Me

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