HP: Apollo, to the moon and back

In Europe, HP, an IT supplier, developed a new framework so that when RFPs were in play, prospects were already emotionally connected with the company's commercial and technical value.

Campaign details

Brand: HP Brand owner: HP Entrant company: Transmission, San Francisco Market: Europe Sector: Information Technology Media channels:Content marketing, Direct marketing, Email marketing, Events & experiential, Programmatic display, Social me Up to 500k

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