HP: HP Sprocket - #reinventmemories

Tech brand HP used an omnichannel, influencer-led campaign to relaunch its HP Sprocket, a wireless, pocket-sized printer, in the Netherlands.

Campaign details

Brand: HP Agency: Edelman


HP is the market leader in printers in The Netherlands. However, compared to its competitors, HP had a limited portfolio of photo printers. In 2017, HP introduced the HP Sprocket, a wireless, pocket-s

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