MediaMarkt: Heroes of Sales – the first shoppable online comedy

MediaMarkt, a retailer for consumer electronics, created a campaign in Hungary which consisted of a 15-episode comedy web-series to advertise products in a MediaMarkt store.

Campaign details

Brand: MediaMarkt Advertiser: MediaMarkt Agency: Umbrella Kreatev Mhel/Wavemaker Hungary Country: Hungary

Campaign Summary

How can a brand differentiate itself on a market with pure price promotion messages in a way that builds the brand and the image, serves the strategic, marketing and business goals, create something unique and entertain people at the same time?

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