IAG Cargo: All Together Better

IAG Cargo, the cargo handling division of the International Airlines Group, launched a new visual identity to unify the five airline cargo brands under one umbrella, and increase clients' and employees' familiarity with the brand.

Executive Summary

This is a true story of bravery

It is a story of how, in the face of challenging market conditions, an ill-defined internal culture and a demotivated workforce, a global brand pulled itself together to make the whole greater than the sum of the parts.