Ichi Ocha: Riding on the Fifa World Cup Fever Through Game in a Game

Ichi Ocha, a ready-to-drink green tea product, promoted its brand in Indonesia during the FIFA World Cup by launching a penalty shootout game on mobile.

Campaign details

Brand: Ichi Ocha Lead Agency: Mindshare Indonesia & Pokkt Indonesia Region: Indonesia

Strategy

Objective

The Fifa World Cup is .., Oh Yes! You can already hear the cheer from the crowd stadiums, don't you? Soccer is the most popular ga

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