IHG Rewards Club: The big win

This case study explains how IHG, the hotels company, leveraged the data it collected in its loyalty program to deliver tailored experiences and rewards to business customers.

IHG Rewards Club: The big win

Lead agency: Ogilvy & Mather Client: IHG

State of the marketplace & brand's business

Loyalty programs are extremely important in the hospitality industry

Business travelers, the core of these programs, are creatures IHG's 4,700+ hotel rooms across the globe add to the program's heft.

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