IKEA hej Community

This case study shows how Ikea, the homeware brand, engaged with German customers with its IKEA Hej co-creation platform to involve them in every stage of the journey from design to purchase.

IKEA hej Community

For 40 years, IKEA used its catalogue to inspire customers. Today, people turn online for inspiration as well. Interior blogs, image bookmarking platforms and visual networks have introduced the age of authenticity. #IRL (in real li

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