However, due to the sluggish furniture market in Taiwan and the raging epidemic, the demand for household products is lower, and IKEA's sales have shown negative growth. The brand hopes to use the Valentine's Day theme to attract target young people, increase the number of visitors and increase sales." /> However, due to the sluggish furniture market in Taiwan and the raging epidemic, the demand for household products is lower, and IKEA's sales have shown negative growth. The brand hopes to use the Valentine's Day theme to attract target young people, increase the number of visitors and increase sales." /> IKEA: IKEA Love Collection Full House | WARC

IKEA: IKEA Love Collection Full House

IKEA, which has been cultivating Taiwan for 26 years, is already a market leader. However, due to the sluggish furniture market in Taiwan and the raging epidemic, the demand for household products is lower, and IKEA's sales have shown negative growth. The brand hopes to use the Valentine's Day theme to attract target young people, increase the number of visitors and increase sales.

Case details

Brand: IKEA

Brand owner: IKEA

Main agency: Taiwan Ogilvy Group

Holding Group: WPP

Put on the market: Taiwan

Delivery time : February 13, 2020-February 16, 2020

Industry: Home Furnishing

Media channels: social media, online communities

Budget: 20,000

Case summary

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