IKEA, which has been cultivating Taiwan for 26 years, is already a market leader. However, due to the sluggish furniture market in Taiwan and the raging epidemic, the demand for household products is lower, and IKEA's sales have shown negative growth. The brand hopes to use the Valentine's Day theme to attract target young people, increase the number of visitors and increase sales.
Brand owner: IKEA
Main agency: Taiwan Ogilvy Group
Holding Group: WPP
Put on the market: Taiwan
Delivery time : February 13, 2020-February 16, 2020
Industry: Home Furnishing
Media channels: social media, online communities