IKEA: The Sustainable Everyday

IKEA, a furniture brand, nudged consumers in the UK to behave more sustainably.

Campaign details

Agency: RAPP Client: IKEA Campaign Name: IKEA The Sustainable Everyday

To encourage IKEA customers to live more sustainable lives at home and achieve a goal of 70 million sustainable changes in the UK by the end of 2021 was no mean feat: one change per UK individual, an ambitious target that would drive real change.