IKEA: Tiny Home

IKEA, a Swedish furniture retail company, increased consumer awareness of their sustainability commitment in the USA by using different media channels to show consumers how to make homes environmentally friendly.

Campaign details

Brand: IKEA Brand owner: IKEA Entrant company: Wavemaker, New York Market: United States Sector: Furniture & furnishings retail Media channels:Competitions & contests, Online video, Newspapers, Radio & audio, Virtual & augmented reality, Word of mouth, influencers 500k - 1 million

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