INCUCAI / Sony Music Entertainment: Through your eyes

INCUCAI, an Argentine charity, and Sony Music Entertainment, a music company, encouraged people to become cornea donors by taking away the act of seeing.

Campaign details

Advertiser: Government of Argentina / Sony Agencies: Wunderman Thompson Buenos Aires Sector: Non-profit, public sector & education Market: Argentina

Executive summary

In order to make young people feel like a patient on the waiting list to be transplanted, we made them experience the need of someone else's cornea.

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