Infographic: Vacation buyers' online habits

This article summarises some of the key findings into the digital behaviours and purchase journeys of vacation buyers, presented in infographic format.

In 2017, GWI will interview over 350,000 internet users aged 16–64 across 40 markets to understand the online behaviours of digital consumers. During the Q2 2016 wave of research, it surveyed 12,021 Vacation Buyers – defined here as those

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands