Infographic: Vacation buyers' online habits

This article summarises some of the key findings into the digital behaviours and purchase journeys of vacation buyers, presented in infographic format.

In 2017, GWI will interview over 350,000 internet users aged 16–64 across 40 markets to understand the online behaviours of digital consumers. During the Q2 2016 wave of research, it surveyed 12,021 Vacation Buyers – defined here as those