Integrated brand experience: New habits, new playing grounds

Eugene Ng

This article shares examples of brands that have capitalised on consumers’ new digital first habits in China and offers lessons for other countries.

Data management
Customer experience
Marketing in a recession
Event marketing
Livestreaming
Greater China
Account planning, strategic planning

Communicating value

This article is part of a series of articles from the WARC Guide to communicating value. Read more.

Introduction

COVID-19 has certainly brought disruption to the world in 2020, but as history has shown time and again, brands – and society as whole – have always managed to adapt and reinvent. This disruption is no different as it brought about a great reset, dri

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