International Olympic Committee / The Coca-Cola Company: I Belong Here: The Olympics: Tokyo 2020

The International Olympic Committee, a non-governmental sports organisation, and The Coca-Cola Company, a beverage company, increased engagement among young audiences for the Toyko 2020 Olympics with a digital and social campaign that showed its inclusive nature.

Campaign details

Agency: Ogilvy UK Client: International Olympic Committee and The Coca-Cola Company Campaign Name: I Belong Here: The Olympics: Tokyo 2020

Driving acquisition and engagement of Gen Z and Millennial audiences with a scalable platform for Tokyo 2020 and beyond, while recognising the changing needs of audiences and raising awareness of Coca-Cola's brand portfolio.