Invesco: ETF campaign

Invesco, an investment management company, launched a set of creatives in the UK that formed images within images, and highlighted exchange-traded funds as being ideal for unseen opportunities.

Campaign details

Brand: Invesco Lead agency: LIDA

Campaign Overview

Invesco had snapped up PowerShares and Source EFTs. Exchange-traded funds offer low-cost and transparent liquidity, but Invesco wasn't known for these products.

The company set out to establish itself in the market.

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