Iodex: Making Iodex part of cultural fabric of Tamil Nadu-Thaipusam Walk

Saumya Tyagi, Ankit Singh

Iodex, the pain balm, used a local cultural insight to reverse a regional sales decline in southern India.

Campaign details

Brand: Iodex Brand owner: GlaxoSmithKline Agency: Leo Burnett India Market: India Industries: Non prescription, OTC products Media channels: Events & Experiential, Merchandise & free gifts, Outdoor, out-of-home, Social media Budget: Up to 500k

Exec

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