Baileys: From forgotten icon to global treat

Liqueur brand Baileys reversed its decline in sales with its global campaign Don't Mind if I Baileys.

Campaign details

Brand: BaileysAdvertiser: DiageoEntrant: Mother and CaratPrincipal authors: Jack Carrington and Neasa McGuinness, Mother; Venya Wijegoonewardene, CaratContributing authors: Sheila Cunningham, Diageo; Andrew Deykin, Data2Decisions; Vicki...