Diageo portfolio: Marketing Catalyst – Creating a culture of marketing effectiveness

Diageo, an alcoholic drinks brand, created a web-based tool to help marketers decide how to better spend their money to deliver more gross profit from its marketing globally.

Campaign details

Brand: Diageo portfolio Advertiser: Diageo Entrant: Diageo Principal author(s): Andrew Geoghegan, Diageo Contributing author(s): Andrew Bertolaso, Gain Theory, Jack Carrington, Mother London, Andrew Deykin, Data2Decisions, Sinan Erhan, Boston Consulting Group, Vicki Holgate, Diageo, Craig Mawdsley, AMV BBDO, Neasa McGuinness, Mother London, Kiel Petersen, Diageo, Filina Span

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands