How Wonderbly's data driven and personalised marketing strategy had a direct impact on sales

Wonderbly, a publisher of personalised children's books, used media spend to drive 73% of global sales with this being particularly effective across the gifting period.

Campaign details

Brand: WonderblyAdvertiser: WonderblyAgency: Facebook; Wonderbly

The Wonderbly's story so far…

This is the story of how Wonderbly, previously known as Lost My Name, the company that creates personalised books for children, is reinventing the way in which the publishing business operates. It is achieving this by combining the power of customer Insight with an agile approach to planning advertising across both digital and traditional channels. This data driven focus has made advertising the engine for growing the business and culminated in the sale of over three million personalised books and revenue of over...

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