L'Oréal Paris: No.1 and always worth it

L'Oréal Paris, a cosmetics company, launched its Because You're Worth It slogan across a decade's worth of ads in the UK to improve brand saliency among women in a period of market decline.

Campaign details

Brand: L'Oréal Paris Advertiser: L'Oréal Entrant: McCann London Principal authors: Rose Van Orden, McCann London; Vasileios Kourakis, L'Oréal


When we look and feel our best, our self-confidence is higher, our connection to others richer, our lives fuller. It's why we owe it to ourselves to invest in our well-being. No brand has tapped into this universal truth more powerfully than L'Oréal

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