Campaign details
Brand: NCSAdvertiser: HM GovernmentAgency: Ogilvy & Mather
The summary
HOW WE INSPIRED 100,000 YOUNG PEOPLE TO CHANGE THEIR SUMMER, FOR GOOD
The National Citizen Service – or "NCS" – is a government-funded, school-endorsed summer youth programme, conceived by David Cameron in 2010 to improve social mobility in Britain.
And with the lowest social mobility of any developed country1 – with only 1 in 8 from low-income backgrounds becoming a high earner as an adult2, and most young people believing that where they end up in life will be determined...