Jack Daniel's: Recruiting new Tennessee Honey drinkers

Alice Brampton

Whiskey brand Jack Daniel's ran a dynamic video campaign targeting specific potential audiences in the United Kingdom to attract new, younger consumer groups for its Tennessee Honey product.

Campaign details

Brand: Jack Daniel's Brand owner: Brown-Forman Agencies: Captify, Spark Foundry Market: United Kingdom Industries: Spirits & liquors Media channels: Online video, Search marketing Budget: Up to 500k

Executive summary

Jack Daniel's Tennessee Hone

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