Japan Airlines: Fly Once Fly Always

Frederick Tong, Matilda Goh, Eleni Sardi, Sheena Ong

Japan Airlines employed a digital strategy based on dynamic creative optimisation to build brand desire and relevance and persuade travellers across Southeast Asia to abandon their national carriers.

Campaign details

Brand: Japan Airlines Brand owner: Japan Airlines Agencies: Ogilvy, Mindshare Market: Indonesia,Malaysia,Singapore,Thailand,Vietnam Industries: Airlines Media channels: Online video, Programmatic display, Social media Budget: 500k - 1 million

Execu

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