Agents of Social Change: A Model for Targeting and Engaging Generation Z across Platforms - How a Nonprofit Rebuilt an Advertising Campaign to Curb Smoking by Teens and Young Adults

The Truth Initiative strives to protect a new generation of youths who are prime prospects for the tobacco industry, by engaging that audience and reigniting their interest.

Agents of Social Change: A Model for Targeting and Engaging Generation Z across Platforms How a Nonprofit Rebuilt an Advertising Campaign to Curb Smoking by Teens and Young Adults

Donna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth, , and

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