The accountability crisis in advertising and marketing: Self-regulation and deeper metrics are needed to survive the Digital Age

This article examines the accountability crisis in advertising and marketing and calls for greater transparency and more proactive self-regulation.
Stewart

Editor’s Note

In this final edition of Speaker’s Box, David Stewart suggests that the advertising and marketing disciplines confront a crisis of accountability not seen since the television quiz-show scandals of the late 1950s. A perfect storm of concern among consumers, investors, business, and government has produced a growing call for heightened regulation of advertising and marketing practices. Stewart explores the sources of these concerns and calls for greater transparency, more proactive self-regulation, and greater dialog about industry-wide solutions. We thank him and our previous Speaker’s Box authors for their contributions to the series, which has aimed to bridge...

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