Ad Council: No One Gets a Diploma Alone

Ad Council, an American non-profit organization, convinced school dropouts to get their diploma in the US by launching No One Gets a Diploma Alone, to show the support they would receive.
What has driven over 30 million u.s. adults to drop out of high school? Laziness? lack of intelligence? no ambition? How about selflessness? Sacrifice? Or nobility?

Spending time face-to-face with these so-called "dropouts" challenged both cultural stereotypes and our assumptions about many of them. Many drop out not because they had a problem, but because a loved one had a problem. They leave school to take care of sick relatives, help raise a sibling or child, or work several jobs to pay family bills.

And they worry that if they go back to get their diploma, it will...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands