Summary
Building and maintaining toilets isn’t a necessity for Indians. That’s why half a billion Indians defecate in the open. Still.
Women are the worst affected by this indifference - often subjected to health and security hazards.
Lack of toilets hurt Harpic - India’s No. 1 toilet cleaner, which needs new toilets to grow.
In a nation that refuses to consider toilets a necessity, we decided to turn them into a luxury, a status symbol. The Great Indian Wedding is the ultimate display of any family’s status and it all begins with the the Great Indian Wedding ad - A...