Jackson Hole Travel & Tourism Board: Stay Wild

Jackson Hole Travel and Tourism Board, a tourism operator for Jackson Hole in Wyoming, launched the Stay Wild campaign in the US to show tourists everything that makes it the last real mountain town.

Every summer, about 3.2 million people visit Jackson Hole. Come winter, that drops to 200,000. Yet tourism revenue is the lifeblood of the local economy. So we set out to increase visitors to the area to create a sustainable economy.

In today's travel landscape, experiencing destinations like locals do is an expectation, and traveling somewhere that's held onto its identity is rare. With corporations buying up mountain resorts across the country, mountain towns were being erased.

But Jackson Hole was different. It hadn't lost its western grit, its friendly local vibe or its sense of adventure. If authentic mountain towns...

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