Pediatric Brain Tumor Foundation: Imaginary Friend Society

Pediatric Brain Tumor Foundation (PBTF), a charity for the childhood brain tumor community, made a resource for children to help them understand abstract cancer information and did so without any media spend in the US.

Summary

Cancer is scary for anyone, but for a child it's even scarier. They're faced with complex information that's confusing and often terrifying.

Medical research has shown that when pediatric cancer patients understand what's happening to them and what to expect, they feel less scared, experience less anxiety, and do much better overall. Unfortunately, there are limited resources that explain cancer care in a way kids can relate to and understand.

Our solution was to make a resource for kids that makes abstract cancer information concrete through entertaining, relatable stories. Through a series of 22 animated short films, the Imaginary...

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