This case study explains how TD Ameritrade, an online brokerage firm, inserted itself into the hottest cultural conversation, the blockchain and cemented its credibility with the community of cryptocurrency traders.
- TD Ameritrade launched Bitcoin Futures trading but was not yet seen as a voice of authority among the niche audience of cryptocurrency traders.
- Research into the blockchain community revealed an insight that in order to credibly join the conversation about the blockchain, we would need to let the blockchain do the talking for us.
- TD Ameritrade turned the blockchain into a media channel by hacking the unhackable and placing a...