Jet Privilege Pvt. Ltd: How JetPrivilege reached out to to drive redemption

Jet Privilege, an independent loyalty and rewards management company wanted to show members in India that they could redeem JPMiles to book an Award Flight. It did so by creating hyper-personalised targeted ads using Google data.

Agency: NA

Objectives

  • Increase redemption activities from existing active members.
  • New redemption activities from member's redemption inactive till date
  • Increase redemption activities on sectors with historic low utilization.
  • Increase redemption activities

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