JetBlue: Applaud to the Beat

Adelaida Marina, Idy Candanedo

Airline JetBlue applied an inventive, crowd-pleasing approach to raise awareness of its appreciation for the Puerto Rican people and increase love for the brand.

Campaign details

Brand: JetBlue Brand owner: JetBlue Airways Lead agency: Lopito, Ileana & Howie, Inc Country: United States, Puerto Rico Industries: Airlines Media channels: Online display, Online video, Social media Budget: Up to 500k

Executive summary

JetBlue

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