JetBlue: Bringing humanity back to the feed

Jetblue, a low-cost airline, launched a campaign in the USA to reinvent its social media, create positive human connections online and improve sentiment towards its brand.

Campaign details

Brand: JetBlue Brand owner: JetBlue Airways Entrant company: MullenLowe, Boston Market: United States Sector: Airlines Media channels: Content marketing, Online video, Social media Budget: Up to 500k

Executive summary

The only thing people like more than hating on social media is hating on airlines on social media. So, how do you turn channels being used for customer service complaints into ones that generate positive human connections? The same way US airline Jet

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