Jinlingguan: AI Baby Expert

Nicholas Short, Qirong Li, Ariel Ban

Infant formula milk brand Jinlingguan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.

Campaign details

Brand: Jinlingguan Brand owner: Yili Agency: Mindshare Country: China Industries: Baby food Media channels: Merchandise & free gifts, Voice, chatbots Budget: No budget

Executive summary

Jinlingguan (JLG), the infant milk formula brand owned by C

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands