Introduction
Historically, out of home (OOH) has been an impactful and visually arresting medium, but one which was essentially static. Messages were printed on large format paper, pasted up, and left in place, unchanging for days or even weeks. But, in the past decade, the picture has changed dramatically. With the growth of digital OOH (DOOH), many new outdoor locations now have full motion, Wi-Fi enabled, large format screens that can broadcast moving images and content in real time and can even interact with audiences.
In parallel with these changes, online channels and digital delivery have created a media landscape...