John Lewis & Partners: A decade of learning lessons about planning

John Lewis, a department store brand, launched a paper in the UK to demonstrate the key to success from the campaigns they launched over the last decade.

Department stores
United Kingdom

Campaign details

Brand: John Lewis & Partners Agency: adam&eveDDB

Summary

Mark Ritson has described the last decade of John Lewis' advertising as 'among the best and most effective work of the early 21^st Century'.

This paper picks out 10 lessons we learned over the last 10 years.

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