John Lewis: An amazing decade

John Lewis, a department store, created a series of Christmas ads in the UK from 2010 to 2019 to increase sales and make the brand a staple part of everyone's Christmas.

Campaign details

Brand: John Lewis & Partners Advertiser: John Lewis & Partners Entrants: adam&eveDDB and ManningGottlieb OMD Principal author(s): Charlotte Wood, adam&eveDDB Contributing author(s): Les Binet, Tom Roach, Saima Vohra, Martin Beverley, adam&eveDDB, Matthew Philip, Manning Gottlieb OMD, and Amy Warwick, Neustar