Johnnie Walker Blue Label: The Gentlemen's Wager

Ronnie Thomas

The case study talks about "The Gentlemen's Wager" – Johnnie Walker Blue Label's first centrally executed global digital campaign which was activated from August to November 2014 across 24 countries globally and eight countries in Asia.

Johnnie Walker Blue Label: The Gentlemen's Wager

Ronnie Thomas

Campaign details

Brand owner: Diageo Lead agency: PHD Singapore and Anomaly New York Contributing agency: Freuds London and RSA Films Budget: 1 – 3 million Country: Regional Industry: Spirits Medi Content marketing; Events and experiential; Magazines - consumer; Online video; Public relations; Social media; Television; Word of mouth, advocacy 

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