Johnnie Walker Collection packaging

This case study demonstrates how a new design transformed Johnnie Walker Collection, a set of four miniature JW whisky bottles, into a highly desirable gift pack.

Johnnie Walker Collection packaging

Lewis Moberly

Executive summary

Johnnie Walker Collection

Johnnie Walker Collection is a set of four miniature 20cl bottles, each containing a different blend of whisky and housed in an outer pack. The packaging has been redesigned to great commercial effect for Global Travel Retail.