Johnson & Johnson: J&J Takes Over #JPM17

Johnson & Johnson, a pharmaceutical and consumer packaged goods manufacturing company, launched a campaign in the US to raise brand awareness and perception, and establish itself as the leading corporate voice connecting humanistic stories with medical innovation.

Campaign details

Advertiser: Johnson & Johnson Agency: Marina Maher Communications (MMC)

Situation analysis

For the last 35 years, industry leaders, entrepreneurs, investors and media have converged in San Francisco for the J.P. Morgan (JPM) Healthcare

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