Johnson's Baby: Choose Gentle

Paulina Ballina Zarco, Victoria Iviglia, Samantha Jocelyn Gonzalez

Multinational Johnson & Johnson used a mobile-first strategy to relaunch its Baby line in Mexico.

Campaign details

Brand: Johnson's Baby Brand owner: Johnson & Johnson Lead agency: J3 (UM) Contributing agency: J3 Studios Country: Mexico Industries: Baby care Media channels: Mobile & apps, Radio & audio, Search marketing, Social media, Television, W Up to 500k

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