Johnson's Baby: Choose Gentle

Johnson's Baby, a cosmetics and skincare brand, successfully increased sales by relaunching its rebranded haircare products using a multi-platform campaign in Mexico.

Campaign details

Brand: Johnson's Baby Lead agency: J3 Studios Region: LATAM

Strategy

Objective

The objective to Re-launch the new Johnson's Baby line in Mexico was brand awareness between future and new millennial parents. The communication focused on mob

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