Johnson's Baby: Simplex – Makes the Complex, Simple

Daniel Khor, Aparna Krishnan

Baby care brand Johnson's Baby used a display and Facebook ad strategy, driven by a contextual engine, to gain trust and relevance among mothers in Malaysia.

Campaign details

Brand: Johnson's Baby Brand owner: Johnson & Johnson Lead agency: Universal McCann Contributing agencies: UM Studios, Reprise Digital Market: Malaysia Industries: Baby care Media channels: Online display, Social media Budget: Up to 500k

Executive sum

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